Sunday, July 29, 2012

Where did rediff lost the battle?

I still remember using Rediff Bol when i entered college. Later I moved to orkut and then to gtalk, and rediff bol doesn't exist. It was the light weight  that made me use this rediff bol as it was really easy to install on all PCs at college. But with the entry of orkut things changed and we move to scraps. Also, all our friends were sync on gtalk and we start using it as it was also light weight.

Rediff lost when they didn't made the entry into social networks and also did not try to maintain their priority to low band network connection in India. Rediffmail was always as popular as yahoomail or gmail but now things have changed and people even open rediff.com which use to be home page for all earlier.

Rediff tried to consolidate on news, but major players like indiatimes and moneycontrol took that over and left rediff some where lost. Rediff now has  no product in which they are leaders in India. Rediff seems to lag behind in the present race. Rediff is trying its hand in e-commerce like deals and online shopping but due to tough competition from start ups, not able to make any impact.

Rediff is posting losses every quarter and now it seems to be lost the internet battle in India.

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