Epic Browser is all set for a major update.

Epic web browser is planning for the big makeover with its major update but it don't seems make any mark on the market share right now. Its being an Indian browser doesn't make it the most preferred browser by Indians. They need to bring some thing that click in the mind of users and they gain momentum as well as popularity.

The things that become the major hurdle:

1. It is based on Mozilla and gives all features that already present in Firefox and working better.
2. Browsers like Chrome and Firefox have captured the market and most sites work well. Even people have trust on these browsers. Browsers like Opera and Maxthon are unable to make any impact on the browser market and hence expecting big magic from Epic is not that easy.

Things they can do to improve market share:

1. Be more in news so that people may know about this browser.
2. Try to give a secured and more customized version for the enterprise so that people may become habitual of it.

So, it will be good to see comes in the next update and what will be its impact.

Rediffmail NG is really the mailbox ready to compete with GMail, YMail or Outlook?

Rediffmail which used to be the default mailbox of the many in India, will now be surprise to know is still alive. Rediff.com is no more the default home page. Rediff has lost everything from default portal to mail to chat. Rediff used to be the default home page for the most people in India (being the fastest loading portal, many times faster than yahoo) but now Google is the only home page it seems. Yahoo has taken the leap in being the portal of choice.

Rediff Bol which used to be a popular chat client is dead. Rediffmail NG which they call as next generation is also seems to be taking its last few breaths. At the time when hotmail is set for overall makeover to metro style outlook to survive against GMail and YMail, Rediff seems to loose the race and is showing no innovation. Rediffmail NG even don't have push notification. Integration with other Rediff services is poor. Also, Rediffmail NG on web look unfit and the mail interface is poor.

Rediff should understand that they have seen a stiff competition in all fields and companies like Web18 and Indiatimes are producing better innovative products than Rediff and Sify which used to be the top companies earlier.

Also, Rediff always competed with Global Giants like Google and Yahoo. But with the emergence of Orkut they start loosing and then lack of innovation kept them on back seat and now out of the bus. Rediff need to set a line up of products which people like, for example, Rediffmail, Rediff Bol, ZaraBol, MyPage and Portal(news etc). Then they need to innovate on all of these with full focus and try to compete aggressive with global giants. Standing out and watching the global do business won't help them much and in the end they need to sell the company.

Rediff need to be more focus on its main product and try to be number one in those in India, then only they think of being in profits.

Where did rediff lost the battle?

I still remember using Rediff Bol when i entered college. Later I moved to orkut and then to gtalk, and rediff bol doesn't exist. It was the light weight  that made me use this rediff bol as it was really easy to install on all PCs at college. But with the entry of orkut things changed and we move to scraps. Also, all our friends were sync on gtalk and we start using it as it was also light weight.

Rediff lost when they didn't made the entry into social networks and also did not try to maintain their priority to low band network connection in India. Rediffmail was always as popular as yahoomail or gmail but now things have changed and people even open rediff.com which use to be home page for all earlier.

Rediff tried to consolidate on news, but major players like indiatimes and moneycontrol took that over and left rediff some where lost. Rediff now has  no product in which they are leaders in India. Rediff seems to lag behind in the present race. Rediff is trying its hand in e-commerce like deals and online shopping but due to tough competition from start ups, not able to make any impact.

Rediff is posting losses every quarter and now it seems to be lost the internet battle in India.