Where did rediff lost the battle?

I still remember using Rediff Bol when i entered college. Later I moved to orkut and then to gtalk, and rediff bol doesn't exist. It was the light weight  that made me use this rediff bol as it was really easy to install on all PCs at college. But with the entry of orkut things changed and we move to scraps. Also, all our friends were sync on gtalk and we start using it as it was also light weight.

Rediff lost when they didn't made the entry into social networks and also did not try to maintain their priority to low band network connection in India. Rediffmail was always as popular as yahoomail or gmail but now things have changed and people even open rediff.com which use to be home page for all earlier.

Rediff tried to consolidate on news, but major players like indiatimes and moneycontrol took that over and left rediff some where lost. Rediff now has  no product in which they are leaders in India. Rediff seems to lag behind in the present race. Rediff is trying its hand in e-commerce like deals and online shopping but due to tough competition from start ups, not able to make any impact.

Rediff is posting losses every quarter and now it seems to be lost the internet battle in India.

Everything on EMI on yebhi.com

E-commerce web sites are growing in India at a pace unmatched pace and all websites are doing their best to get more customers through unique products/schemes. Yebhi.com has taken a step and has introduced everything on EMI of six months without any interest. This seems to be nice !dea as most of the people shopping online are young and hence EMI may help them to shop more. Also, they offer try and buy ie. you can try at your doorstep and if you like it then you can buy one.


Market already has many number of players in online shopping and it will tough for yebhi.com to make a place but this seems to be an aggressive move as well as nice idea to that. Will see soon how it shapes up.