Where did rediff lost the battle?

I still remember using Rediff Bol when i entered college. Later I moved to orkut and then to gtalk, and rediff bol doesn't exist. It was the light weight  that made me use this rediff bol as it was really easy to install on all PCs at college. But with the entry of orkut things changed and we move to scraps. Also, all our friends were sync on gtalk and we start using it as it was also light weight.

Rediff lost when they didn't made the entry into social networks and also did not try to maintain their priority to low band network connection in India. Rediffmail was always as popular as yahoomail or gmail but now things have changed and people even open rediff.com which use to be home page for all earlier.

Rediff tried to consolidate on news, but major players like indiatimes and moneycontrol took that over and left rediff some where lost. Rediff now has  no product in which they are leaders in India. Rediff seems to lag behind in the present race. Rediff is trying its hand in e-commerce like deals and online shopping but due to tough competition from start ups, not able to make any impact.

Rediff is posting losses every quarter and now it seems to be lost the internet battle in India.

Everything on EMI on yebhi.com

E-commerce web sites are growing in India at a pace unmatched pace and all websites are doing their best to get more customers through unique products/schemes. Yebhi.com has taken a step and has introduced everything on EMI of six months without any interest. This seems to be nice !dea as most of the people shopping online are young and hence EMI may help them to shop more. Also, they offer try and buy ie. you can try at your doorstep and if you like it then you can buy one.


Market already has many number of players in online shopping and it will tough for yebhi.com to make a place but this seems to be an aggressive move as well as nice idea to that. Will see soon how it shapes up.

"The rumors of my death have been greatly exaggerated." -Mark Twain

Flock is coming back soon. There site has started showing so. It will be interesting to see that what they have in there package as last time they exited because they were lacking innovation, Firefox and chrome had so many social extensions that you do not need to install a new browser.

There can be a chance that Facebook which is searching to get a browser may take over flock, as Opera can be an expensive deal and also flock has a talent pool that can make browser for all platforms. So its better to get the talent pool and make it in your own style rather than buying an expensive company.

Browser war has again begun and there are many more number of players who are fighting to get the position, so this time its going to be tricky and unlike previous which were fought on Windows, this time its on multiple platforms.

Key players on different platforms are:

1. Windows -

• Internet Explorer
• Google Chrome
• Firefox
• Opera

2. iOS -

• Safari
• Google Chrome
• Firefox and Axis yet to make impact

3. Android -

• Android Browser
• Chrome
• iBrowser from ibibo
• UC browser
• Dolphin
• Opera
• Maxthon

Its going to be a tough fight this time and especially on Android which is the most popular platform and on mobile browsers bring more option for monetizing and many companies like ibibo and UC want to concentrate only on Android that make the fight little more tricky.

And since flock is coming back this means still there is space for more players to survive in this BROWSER WAR.

Note: Indian companies do not have such browsers other than Epic on Windows and ibrowser on Android. Tough to understand that why companies like Rediff, Indiatimes etc do not fight in this main stream Internet wars. Lets innovate guys!!!!!!