Rediffmail which used to be the default mailbox of the many in India, will now be surprise to know is still alive. Rediff.com is no more the default home page. Rediff has lost everything from default portal to mail to chat. Rediff used to be the default home page for the most people in India (being the fastest loading portal, many times faster than yahoo) but now Google is the only home page it seems. Yahoo has taken the leap in being the portal of choice.
Rediff Bol which used to be a popular chat client is dead. Rediffmail NG which they call as next generation is also seems to be taking its last few breaths. At the time when hotmail is set for overall makeover to metro style outlook to survive against GMail and YMail, Rediff seems to loose the race and is showing no innovation. Rediffmail NG even don't have push notification. Integration with other Rediff services is poor. Also, Rediffmail NG on web look unfit and the mail interface is poor.
Rediff should understand that they have seen a stiff competition in all fields and companies like Web18 and Indiatimes are producing better innovative products than Rediff and Sify which used to be the top companies earlier.
Also, Rediff always competed with Global Giants like Google and Yahoo. But with the emergence of Orkut they start loosing and then lack of innovation kept them on back seat and now out of the bus. Rediff need to set a line up of products which people like, for example, Rediffmail, Rediff Bol, ZaraBol, MyPage and Portal(news etc). Then they need to innovate on all of these with full focus and try to compete aggressive with global giants. Standing out and watching the global do business won't help them much and in the end they need to sell the company.
Rediff need to be more focus on its main product and try to be number one in those in India, then only they think of being in profits.
Rediff Bol which used to be a popular chat client is dead. Rediffmail NG which they call as next generation is also seems to be taking its last few breaths. At the time when hotmail is set for overall makeover to metro style outlook to survive against GMail and YMail, Rediff seems to loose the race and is showing no innovation. Rediffmail NG even don't have push notification. Integration with other Rediff services is poor. Also, Rediffmail NG on web look unfit and the mail interface is poor.
Rediff should understand that they have seen a stiff competition in all fields and companies like Web18 and Indiatimes are producing better innovative products than Rediff and Sify which used to be the top companies earlier.
Also, Rediff always competed with Global Giants like Google and Yahoo. But with the emergence of Orkut they start loosing and then lack of innovation kept them on back seat and now out of the bus. Rediff need to set a line up of products which people like, for example, Rediffmail, Rediff Bol, ZaraBol, MyPage and Portal(news etc). Then they need to innovate on all of these with full focus and try to compete aggressive with global giants. Standing out and watching the global do business won't help them much and in the end they need to sell the company.
Rediff need to be more focus on its main product and try to be number one in those in India, then only they think of being in profits.
