Indiatimes known for its news content is getting serious about making an impact in the Internet industry. After the success of gaana.com, a music streaming site and successful launch of e-magazine on iPad, is all set to launch the Video streaming site.
Gaana.com was not a copy of any other music streaming site. But is a well organised, with good interface, easy to search and listen music, made it a success story and it became the no 1 music streaming site in India, and that too in four months.
Same I hope to see forward from Indiatimes video box. I hope they wont compete with the huge database of YouTube but will make there own place to survive parallel and then capture the market. (Every time they don't need to win the market in just four weeks.) The advantage they have is the IPL rights which might gain many views and in return will make the site popular which is very very important.
For the internet product/service to be successful, it is essential that people use it then like it and use it again and again. Like, many products from Rediff (MyPage and Zarabol) exist or not, no one is sure about it, so they are no ways that it will get success. So, IPL may bring that awareness and then Indiatimes need to provide a good service for making the users to come back.
We need to wait for the launch to see how all this shape around but looking at the new look of Indiatimes and recent launches, its very clear that we are going to get a high standard of user experience. Hope, Indian Internet Industry will create billionaires similar to USA and China.
Gaana.com was not a copy of any other music streaming site. But is a well organised, with good interface, easy to search and listen music, made it a success story and it became the no 1 music streaming site in India, and that too in four months.
Same I hope to see forward from Indiatimes video box. I hope they wont compete with the huge database of YouTube but will make there own place to survive parallel and then capture the market. (Every time they don't need to win the market in just four weeks.) The advantage they have is the IPL rights which might gain many views and in return will make the site popular which is very very important.
For the internet product/service to be successful, it is essential that people use it then like it and use it again and again. Like, many products from Rediff (MyPage and Zarabol) exist or not, no one is sure about it, so they are no ways that it will get success. So, IPL may bring that awareness and then Indiatimes need to provide a good service for making the users to come back.
We need to wait for the launch to see how all this shape around but looking at the new look of Indiatimes and recent launches, its very clear that we are going to get a high standard of user experience. Hope, Indian Internet Industry will create billionaires similar to USA and China.
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